Member-only story
How Interviews Will Play a Decisive Role in My Content Writing Strategy
Interviews were the crème de la crème of content writing a decade ago.
I have interviewed people from all over the world via email and enjoy learning more about their personal stories through the written word.
Looking back, I remember a time when we only had Skype and people felt more comfortable answering questions via email rather than sitting in front of a webcam.
Nowadays, things are pretty different, and celebrities prefer to talk to you and provide video content as it is less time-consuming.
Therefore, if you want to chat with them, they will simply inform you about the available slots for a telecast.
I have published interviews on blogs, webzines, magazines, newspapers, and various writing platforms. From my perspective, this new type of media views interviews as a secondary form of online content, as they tend to focus on first-person narration.
Disseminating content from interviews
I mainly focus on in-depth interviews and publish them in a single article.
However, there are a variety of possibilities:
- Multiple interviews: You can ask several people the same question and write an article about your findings and the different perspectives.
- Short interviews: Ask one person an exciting question and then write a short-form article about the answer.
These are just a few examples, but a single interview can help you become more productive and thus increase your reach.
The role of interviews in a relational framework
Building a more relational type of media, in my view, should also encourage writing content at a more relational level.
Given the core strategies found in the blogosphere today, the concept of “relational media” seems to circumscribe what happens after a creator hits the publish button, not the actual content.
